City Character
Split has the more famous old town and the louder personality. Diocletian's Palace is a maze of Roman stone, medieval houses and modern bars, with the Peristyle courtyard at its heart. Klapa singers perform there in summer. The bell tower of the Cathedral of St. Domnius, once the emperor's own mausoleum, looks over the rooftops. The Riva promenade is crowded with cafés from morning to midnight. Locals swim at Bačvice before work and argue football on the waterfront.
Zadar feels gentler and more lived in. Its peninsula holds the Roman Forum, the round Church of St. Donatus and St. Anastasia's Cathedral, all within a few minutes' walk. The Riva is quieter than Split's. Evening life centers on the Sea Organ steps, where couples gather to listen to the waves and watch the sun sink behind the islands. Barkajoli rowboats still ferry people across the harbor, a tradition dating back centuries.
Split buzzes. Zadar breathes. Both have marble streets that turn slippery after rain.
Islands and Nature
Split is the gateway to Croatia's best-known islands. Catamarans to Hvar, Brač, Vis and Korčula leave from the harbor beside the palace. A speedboat day to Vis and the Blue Cave on Biševo is a highlight. Krka National Park, with boardwalks beside waterfalls, is about an hour north. Trogir, a walled island town, is 30 minutes west.
Zadar's nature is wilder and less crowded. Kornati National Park is a maze of bare, pale islands in clear water and one of the most striking boat trips in Croatia, often paired with Telašćica Nature Park on Dugi Otok, with its cliffs and salt lake. Sakarun, on the same island, is a white pebble beach with shallow turquoise water. Ferries reach Ugljan and Pašman in minutes. By car, you can reach Krka in about an hour and hike the canyon of Paklenica at the foot of the Velebit mountains. Plitvice Lakes is within a long day trip.
For famous islands, Split. For national parks, Zadar.
Where You Will Stay
In Split, staying inside Diocletian's Palace means exposed Roman masonry and the city on your doorstep. Rooms tend to be small and lanes lively late, so pick a quieter side street. Hotel Park, opened in 1921 near Bačvice Beach, is a classic address with more space, often from around $300 a night, as an approximate guide. Varoš, the old fishermen's quarter at the foot of Marjan Hill, has stone houses converted into small apartments. For resort amenities, Le Méridien Lav in Podstrana has a private beach and spa.
Zadar is cheaper. Boutique hotels in restored stone buildings often cost about $120 to $250 a night, as an approximate range. Bastion Heritage Hotel sits beside the Venetian walls. Art Hotel Kalelarga is on the main street. Across the harbor footbridge, Borik and Puntamika have larger hotels with pools and beaches. Falkensteiner Hotel and Spa Iadera on the Punta Skala peninsula offers a resort feel with a large spa. Guesthouses on Ugljan or Dugi Otok add island quiet.
Getting There From the US
Split has the edge. United flies a summer nonstop from Newark to Split Airport (SPU), about 30 minutes from the harbor. Year round, connections through Frankfurt, Munich, Vienna and other hubs are easy.
Zadar Airport (ZAD) is only about 15 minutes from the old town, but it has no nonstops from the US. It connects to many European cities, especially in summer, so you will connect once. Many couples fly into Split instead and drive the 1.5 to 2 hours north on the A1 highway.
On the ground, both old towns are car-free and walkable. In Split, rent a car only for an inland day. In Zadar, a car is more useful, since Krka, Paklenica, Plitvice and the old town of Nin are all drives. Parking in central Zadar is limited, so choose a hotel with parking. Jadrolinija ferries and catamarans link Zadar with nearby islands, while Kornati tours depart from the harbor.
Seasons and Crowds
June and September are the best months in both cities, with warm sea, long evenings and fewer crowds than midsummer. Late May and early October work well for sightseeing and hiking.
July and August are hot and busy. In Split, cruise passengers and ferry travelers overlap in the palace lanes, hotels charge peak rates and catamaran seats sell out days ahead. Zadar is busy too, with Kornati boats booking up quickly, but the city still feels less crowded than Split or Dubrovnik. Summer festivals and concerts fill the evenings in both.
Both are working cities that stay open year round, unlike the islands. Winters are quiet and mild with some rain. Zadar gets the bora wind, which brings cold, clear days. It also hosts an Advent market in December. Split also has a small Christmas market.
In high summer, Zadar's calmer pace is a real advantage. In shoulder season, both are lovely.
Food and Drink
Split's signature dish is pašticada, beef marinated in vinegar and slow-cooked with prunes and wine, served with gnocchi. Soparnik, a thin Swiss chard pie from the Poljica area, turns up at bakeries. The Green Market sells figs, cheese and fruit, while the fish market nearby is said to stay free of flies thanks to a sulfur spring. Small wine bars pour Pošip, Plavac Mali and orange wines from Dalmatian producers.
Zadar's cooking blends sea and hinterland. Try scampi buzara cooked in wine and garlic, octopus under the peka, lamb, prosciutto and Pag cheese, a sharp sheep's milk cheese from the nearby island of Pag. The city has made Maraschino, a cherry liqueur from local Marasca cherries, for centuries. Try it neat after dinner. Northern Dalmatian wines, including Maraština whites and Babić reds from the Šibenik area, pair well with it all.
Split has more restaurants and bars. Zadar offers good food at gentler prices.
Splitting the Difference
With under two hours between them, Split and Zadar combine easily. Where you go next decides the direction of the trip.
For a northern route, fly into Split, spend two nights there, drive to Zadar for three nights with a Kornati boat day, then head inland to Plitvice Lakes before continuing to Zagreb or Istria. Stop at Krka on the way north, since it sits between the two cities.
For a southern route, start in Zadar for two or three nights of sunsets and national parks, drive down to Split, then take the catamarans to Hvar and Korčula and finish in Dubrovnik.
With only five or six nights, pick one. Split is better if islands are the goal. Zadar is better if you want a calm city base, lower prices and nature.
Either way, carry swimwear in a bag in town. Split fines visitors who walk around in swimsuits or shirtless.